Built by Architects
For Architects
MainStack is a UK-based ServiceNow consulting and implementation partner, powered by SN Architect. Every client gets a dedicated senior architect backed by six AI agents. We deliver in weeks, not months.
[ What We Believe ]
Architects First
Every engagement is led by a senior architect. The same person who scoped it, builds it. No handoffs between pre-sales and delivery. No junior substitutions.
Data Before Everything
We don't build on shaky foundations. CMDB health, data quality, and governance models are addressed before automation, AI, or workflow engineering begins.
Accelerators
Pre-built diagnostics, blueprints, and SN Architect AI agents cut time-to-value on every engagement. We don't start from zero. We start from proven.
Governance That Works
Lightweight, practical guardrails that teams actually follow. We design for the real world, not for the audit, not for the slide deck.
Operator Model
One architect, six AI agents. The same person who scoped it directs it. Structured delivery without a bloated team or an indefinite contract.
Partnership That Scales
We embed capability into your team through our operator model. Your people grow stronger with every sprint while we remain your strategic delivery partner.
[ Leadership ]
Four founders. Senior architects and operators who have lived every phase of the ServiceNow lifecycle.
Zak Harding
The catalyst behind the human-augmented model. 15+ years in enterprise technology. Zak saw the potential in AI-augmented delivery before anyone else and pushed the team to commit fully.
Trifon Getsov
Builder of SN Architect and the AI Operator Model. ServiceNow Technical Architect and former ITOM product developer. Unmatched technical skills that turn vision into production-grade tooling.
Martin Ivanov
The founder who started it all. 4x ServiceNow MVP, CTA certified, 10+ years on the platform. Oversees delivery excellence and the operator model. Every project runs on time, on scope, and on budget.
Phil Hazelwood
The glue between strategy, technology, and commercial. Top-tier AI and sales expertise with a rare ability to connect people and ideas. Ensures nothing falls through the gaps.
[ Our Journey ]
Martin Founds Mainstack
Martin Ivanov, a 4x ServiceNow MVP and CTA, incorporates Mainstack Group Ltd in England & Wales. The thesis is simple: architect-led delivery, boutique by design, no bloated teams. A consultancy built on substance, not scale.
The Halo Partnership
Through the Halo partnership network, Martin connects with Zak Harding. The two quickly align on a shared vision for what a modern ServiceNow consultancy should look like: senior-led, technology-augmented, and built for outcomes rather than headcount.
Delivery Hits a Ceiling
Martin is delivering ServiceNow and Halo projects simultaneously. With a small team and growing demand, delivery starts to stretch. Quality never drops, but the pace isn't sustainable. Martin begins looking for a solution that multiplies capacity without multiplying headcount.
Martin Asks Trifon for a Capacity Solution
Martin needs more delivery capacity without growing the team. He brings in Trifon Getsov, a ServiceNow Technical Architect and former ITOM product developer, with a single brief: build an AI-augmented delivery pipeline so one architect can do the work of five. Trifon builds SN Architect in 10 days, powered by the ApplauseLab Development Framework, the same battle-proven framework behind xHeal, Mindnest and others.
The Human-Augmented Model Takes Shape
Zak, Martin, and Trifon spend weeks in deep conversation about what AI-augmented delivery could actually look like in practice. Zak is the catalyst: he pushes the team to commit fully to the human-augmented model, where AI multiplies the architect rather than replacing them.
Phil Completes the Founding Team
Phil Hazelwood joins the team, bringing top-tier AI expertise, commercial acumen, and a rare ability to connect people and ideas. Phil becomes the glue between strategy, technology, sales, and delivery. With all four founders in place, Mainstack has its complete leadership DNA.
11 Transformations. Mainstack is Founded.
During the testing of the SN Architect framework, 11 enterprise projects are delivered with outstanding quality: 5.0 CSAT, >5x average ROI, and 100% on time and budget. The results prove the model works. Mainstack is officially founded, boutique by design, every client gets a senior architect, not a relay race.
Ready to work with a team that builds lasting capability, not dependency?
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